FREE COURSE : HOW TO MONETIZE YOUR BLOG
Making money from viral website traffic differs from that earned from other types of website traffic. The fact is that viral website traffic lands on your page without looking for something specific, as is the case with everyday website traffic like that from the search engines or a link on the web.
There are different ways to make money from monetizing viral traffic.
What is the difference between monetizing viral website traffic compared to regular traffic?
Consider that a user from a search engine comes to your site after searching for “buy coffee makers” or “best coffee makers.” These are “buy” keywords, and they are looking to buy a coffee maker, so offers for those will be considered much more seriously, meaning they are more likely to convert.
On the other hand, another user comes to your site because you created a viral video demonstrating how to make an iced vanilla ice cream latte. That user is not likely to be interested in buying a coffee maker since they likely already have one. That is why they want the recipe, or they are just curious. Because they come to see the viral content, the bounce rate of viral website traffic tends to be higher and conversions much lower.
5 Proven Methods to Monetize Viral Traffic
*Disclosure: I only recommend travel products, services, and experiences I would use/experience myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
1) Grow Email Lists
Ensure you have an opt-in and subscriber freebie on your website to establish readers on your list for email marketing purposes. Doing this is a much more effective tactic than trying to convert them directly. Not to mention, you can then market to them on an ongoing basis through email.
In the coffee example mentioned earlier, you could offer an eBook of coffee drink recipes that will engage that traffic to sign up.
2) Engage Readers to Subscribe to Blog Updates
Since viral traffic came to see a particular type of content, it is best to offer them the same with a blog subscription form prominently placed near the target content they want to read. The stakes are high that they are interested in getting more of the same type of content in the future.
Prominently display the RSS feed button or the email blog update form, and cater to them to keep them engaged with more great content. As they keep getting more of your content, the likelihood of your reader buying something significantly increases.
3) CPC Ads
Google AdSense and other CPC ads see high conversion rates because they are highly-targeted to the specific user that comes to a site. Typically ads are based on recent searches that the user has done online, so when a site has a great deal of traffic, those click rates and the revenue they bring can be a game changer.
One of the best ways to monetize high-traffic sites that enjoy viral traffic is to offer advertising space.
Advertising revenue increases significantly on sites with a lot of traffic. It can be one of the best-earning potentials for viral traffic surges.
You can use various advertising platforms to connect with advertisers looking to buy ad space.
Advertise your ad space on-site and have an “Advertise With Us” page to provide all the information required to engage those looking to buy some space.
5) Get Paid for Leads
When viral traffic doesn’t convert into sales, a strong monetization method is CPA (Cost Per Action) affiliate programs. These programs pay anywhere from $2 to $40 (or more) per lead in specific industries. Netflix pays publishers $25 for every successful free trial sign-up on their site. This type of payout can be lucrative.
The key to converting CPA offers is to make sure and choose highly relevant offers for the content on your site. For example, if your content is about cars, and you create a video showing classic car restoration that goes viral, relevant CPA ads can be placed that refers traffic to insurance companies.
The fact that they don’t have to pay anything and just supply their contact information can lead to much higher conversions than other offers.
CPA Affiliate Programs to Consider:
Test Your New Methods
The above methods require testing to see what works best on your site and within your niche.
Test different methods, ads, and placements. Always make sure to have either a blog update sign-up or email marketing list opt-in form with great offers, to hopefully capture contact information, and cater to your readers long-term.